Google Ad Grants for nonprofits
More people behind
your purpose.
Up to $10,000 a month in Google Search ad credit.
A team to help you apply, launch and grow.
For eligible nonprofits. Google decides approval. Our service fee is separate.
You focus on your mission.
We handle the grant work.
Get ready
Eligibility, website readiness and application support.
Get found
Relevant campaigns, clear ads and conversion tracking.
Keep improving
Ongoing optimization, policy monitoring and plain-language reports.
The opportunity
People are searching.
Help them find you.
Google Ad Grants gives eligible nonprofits credit for text ads on Google Search. Put your mission in front of people looking for causes, services and ways to get involved.
Up to
$10,000/ month
In Google Search ad credit.
Advertising credit, not cash. No repayment. Unused monthly credit does not roll over.
Read Google’s program detailsReach potential donors
Connect your cause with people looking for ways to give.
Recruit volunteers
Make it easier for local people to discover ways to help.
Fill programs & events
Connect relevant searches with registrations and services.
Build lasting awareness
Introduce your mission and grow your supporter list.
A relevant ad
introduces your mission
A useful page
invites them to take action
Ad visibility, credit use and outcomes vary. Approval does not guarantee donations, sign-ups or full use of the available credit.
Everything working together
From your first application
to your monthly report.
The grant is the beginning. We take care of the practical work that helps you put it to use.
Eligibility & application
We review your nonprofit status, guide Google for Nonprofits and Goodstack verification, and help with your Ad Grants application.
A website that’s ready
We review mission content, security, mobile usability and action pages, then handle the website work required for your grant.
Campaigns built for your mission
Relevant keyword research, clear ad copy and thoughtfully organized campaigns help connect the right searches with your nonprofit.
Meaningful measurement
We set up tracking for agreed goals: donations, volunteer applications, registrations and inquiries, where your tools support it.
Ongoing care & optimization
We review search relevance, refine campaigns and monitor your account against applicable Google policies.
Reporting you can actually use
A monthly report and check-in explain credit use, traffic, tracked actions, account health and what we plan to improve next.
One accountable team. Your grant, website, campaigns and reporting work toward the same goals.
See what’s includedA clear way forward
Four steps.
One team beside you.
Whether you’re applying for the first time or already have a grant, we start with where you are and what your mission needs.
- 01
Review your fit
We discuss your nonprofit, website, existing grant status and goals.
- 02
Prepare & apply
We address required website work and guide verification and the application.
- 03
Build & launch
We set up relevant campaigns and measurement, with your approval before launch.
- 04
Manage & improve
We monitor the account, refine the work and explain progress in a monthly report and check-in.
What we need from you
One point of contact, nonprofit documentation, authorized account access, program information and timely approvals. We’ll explain each step as we go.
Let’s check your fit
A good cause.
A few requirements.
You don’t have to work through the rules alone. We’ll help you understand your starting point and the next steps.
Book a free grant fit callFor U.S. nonprofits, start here:
- Qualifying 501(c)(3) status or an eligible group exemption.
- Verification through Google for Nonprofits and Goodstack.
- A secure, functional website with original mission and program content.
- The ability to meet Google’s ongoing program policies.
Government entities, hospitals and healthcare organizations, and educational institutions are generally excluded. Qualifying charitable or philanthropic arms can be exceptions. Google makes the final decision.
Check Google’s eligibility guidelinesWe can review your current setup and discuss ongoing management.
Let’s talk about your accountSimple, transparent pricing
One service.
One clear monthly fee.
$1,500USD / month
No setup fee. Month to month.
No minimum term.
Your Google ad credit is separate.
It cannot be used to pay our fee.
Everything needed for your grant.
- Eligibility review and application assistance
- Required grant-related website work
- Required domains, hosting, plugins and outside costs
- Campaign, landing-page and conversion setup
- Ongoing optimization and compliance monitoring
- Monthly report and check-in call
- Your nonprofit keeps its accounts and data
Unrelated services require a separate discussion and approval.
Pay after approval.
Billing starts once ProperlyPR obtains your approved, activated grant. If your new application is not approved, no service fee is due.
Pay when management begins.
The same $1,500 monthly service applies, with no setup fee. Billing starts when we begin managing your grant.
Keep what’s yours.
Cancel by email to stop future renewals. Service continues through the paid period, with a coordinated handover of your accounts and work.
Clarity for you and your board
Know what’s happening.
Know what comes next.
We connect activity to your nonprofit’s goals, with a monthly report and a conversation about progress. You’ll see what we measured and what we recommend next.
Credit put to work
How much advertising credit your campaigns used.
People reached
Traffic and the relevant searches that brought it.
Actions that matter
Tracked donations, applications, registrations and inquiries.
Account health & next steps
Policy checks, improvements and the priorities ahead.
Good questions. Clear answers.
Before you
get started.
Here’s what nonprofit teams and boards often want to know.
Talk it through with usNo. Google Ad Grants provides up to $10,000 a month in Google Search advertising credit. It is not cash and cannot be used to pay ProperlyPR’s service fee.
No. Google applies organization, verification, website and program requirements. In the U.S., qualifying 501(c)(3) status or an eligible group exemption is a starting point. We help review your situation; Google makes the final eligibility and approval decisions.
Not necessarily. Actual use depends on relevant search demand, targeting and campaign performance. Unused monthly credit does not roll over. There is no requirement to spend the full amount to keep the grant.
Yes. Google offers a direct application route and guidance. ProperlyPR is an independent managed service for nonprofits that want help with the application, website, campaigns, tracking and ongoing work.
We identify the requirements during the readiness review. Required grant-related website work, domains, hosting, paid plugins and outside costs are included in the $1,500 monthly service. Unrelated additions need a separate discussion and approval.
For a new application, your first payment is due once ProperlyPR obtains your approved, activated grant. If the new application is not approved, no service fee is due. For an existing active grant, billing starts when our management service begins. There is no setup fee.
We can review your account, website and tracking, then discuss ongoing management. The same $1,500 monthly service applies, with billing beginning when we start managing the account.
Timing depends on verification, your website, the information and approvals you provide, and Google’s review. We give an estimate based on your situation rather than promise a fixed approval date.
We investigate the issue and assist with corrective work and an appeal where appropriate. Google controls reinstatement. Short suspensions remain paid maintenance. For prolonged suspensions, we confirm any billing-pause date with you and carry unused paid service time forward from that date.
The service is month to month with no minimum term. Cancel by email to stop future renewals; service continues through your paid period. Your nonprofit retains its accounts, data, website and domain. We coordinate a handover, and you take over hosting and renewal costs when the service ends.
Your next step
Let’s put your mission
in front of more people.
One conversation to review your nonprofit’s fit, discuss your goals and explain the path forward.
Fit call. No obligation. Choose a date and time below.
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Prefer email? social@properlypr.com
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ProperlyPR is an independent service provider. Google determines grant eligibility and approval. Ad credit, full credit use and campaign outcomes are not guaranteed.