Monthly revenue
Qualified leads × lead-to-customer rate × average sale value. This is a scenario for first sales, not a revenue forecast.
Free tools / Growth LabYour next move,
Your next move,
with the math.
A little clarity before a budget decision. Model a scenario, understand its assumptions, and bring better questions to the conversation.
Marketing ROI calculatorWhat does your plan
What does your plan
need to deliver?
Estimated monthly revenue
Revenue for each $1 spent
Marketing cost per customer
Break-even lead cost
20 customers · $30,000 gross profit · $20,000 after marketing cost.
Planning estimate only. Excludes overhead, sales payroll, refunds, taxes, capacity constraints, and retention. Return per $1 measures revenue, not profit.
Read the numbersUseful estimates.
Useful estimates.
Visible assumptions.
Return per $1
Estimated revenue ÷ marketing budget. A 5× revenue return is different from a 5× profit return.
Cost per customer
Marketing budget ÷ estimated customers. This excludes sales payroll and other acquisition costs.
Break-even lead cost
Lead-to-customer rate × average sale value × gross margin. This only covers delivery costs and marketing; overhead requires additional profit.
A good place to startBring the numbers.