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Free Tools · ProperlyPR Growth Lab

Find the leak. Model the numbers. Build the plan.

Six practical tools to turn marketing questions into decisions. Get the result first—no email gate, no hidden benchmark, and no invented score.

Audit My Website Start the 5-Minute Snapshot
Useful results before any CTA Clear privacy notes Visible assumptions
A decision workspace—not a quiz funnel
What should your next marketing move actually be?
1
Inspect the evidenceUse your site, numbers, or customer language.
2
See the tradeoffsUnderstand what is observed, assumed, and still unknown.
3
Leave with a planCopy, save, print, or bring the context into a strategy call.
Choose by Decision

Start with the question you need to answer.

Each tool has its own shareable page. Use one, keep the result, and move to the next only when it helps.

Find the leak

See where attention or revenue may be getting stuck.

Website evidence

Growth Leak Audit

Inspect a public page for visibility, trust, conversion, tracking, and local-growth signals—then get three priorities.

Run the audit Whole journey

Marketing Health Snapshot

Connect demand, conversion, follow-up, proof, measurement, and capacity into one practical sequence.

Build my priorities

Model the numbers

Pressure-test economics before adding spend.

Scenario planning

Budget & Break-Even Lab

Compare conservative, base, and upside cases; see break-even lead cost and capacity pressure.

Model a budget
Questions this model answers What must this investment produce to clear break-even? What is the highest lead cost the economics can support? Can the team serve the upside case without hurting response or delivery?

Build the plan

Turn evidence into clearer campaigns and authority.

Earned trust

Authority & Media Readiness Plan

Find the evidence, asset, approval, and spokesperson gaps to close before outreach.

Build my readiness plan Voice of customer

Customer Language Miner

Turn pasted reviews and call notes into recurring themes, questions, objections, and usable message angles.

Mine customer language Attribution setup

Campaign Tracking Kit

Build a clean UTM link, naming convention, launch checklist, and CRM handoff plan.

Build a tracking plan
Observed vs. assumedResults label what was found, what you supplied, and what could not be verified.
Results stay ungatedNo required email before you can see or export the result.
Inputs stay editableChange a number or answer and see the decision change.
One relevant next stepEvery tool connects to the closest service or a context-rich strategy call.
Find the Leak

Growth Leak Audit

Inspect one public webpage for visible discoverability, trust, conversion, tracking, and local-growth signals. The audit separates what it can observe from what it cannot verify.

Public HTML only No email required
Use the homepage or the page most likely to turn a visitor into a lead.
Used only to frame the business impact; it is not sent anywhere else.

We retrieve the public URL you enter to perform this audit. Optional business context stays in your browser and is not sent with the request. The audit response, including that public URL, may be cached for up to five minutes to reduce repeat requests.

Your evidence map will appear here.

We will show observed signals, missing signals, and items the public page cannot prove.

Find the Leak

Marketing Health Snapshot

Answer six plain-language questions about the full customer journey. The result ranks three priorities and recommends the most relevant next move—without pretending to be a full audit.

About five minutes Browser-only answers

Your answers stay in this browser. They are saved only when you choose “Save Here.” Booking sends a short priority summary—not the full answer set.

Your priority sequence will appear here.

Complete all six answers to connect the customer journey.

Model the Numbers

Budget & Break-Even Lab

Use your own economics to see what a marketing investment must produce. Compare three lead-volume cases, the highest affordable lead cost, and whether delivery capacity can absorb the result.

Formula shown Save comparisons
The conservative and upside cases change only lead volume by this amount. All other assumptions stay the same.

Formula: gross profit = leads × close rate × customer value × gross margin. Return after marketing = gross profit − investment. This is scenario planning, not a forecast.

Base-case economics

Highest lead cost before break-even
Leads needed to break even
Cost per projected customer
Revenue for each $1 invested
CaseLeadsCustomersRevenueAfter marketing
Explore Analytics & StrategyPressure-Test the Plan

Build the Plan

Authority & Media Readiness Plan

Assess the foundations a credible outreach effort needs. Instead of a vague percentage, the result shows what is ready, what needs work, what is not started, and the first three gaps to close.

No black-box score Asset checklist
A specific, timely reason to careThe story is relevant now—not only important to the business.
Support for every important claimNamed sources, dates, data, documents, or customer evidence can be verified.
A prepared spokespersonOne accountable expert can answer difficult questions clearly.
Approved supporting assetsBio, headshot, logo, fact sheet, screenshots, and links are current.
Fast fact and legal approvalOwners and turnaround times are clear before outreach begins.
A public source pageJournalists and prospects have one credible page to verify the story.
A defined audience and outlet fitThe outreach list follows relevance, not volume.
A measurement and follow-through planTracked visits, inquiries, reuse, and next steps have an owner.

This is a transparent self-assessment. It does not predict coverage, validate facts, approve claims, or replace legal and subject-matter review.

Your readiness plan will appear here.

Mark every foundation to see the open gaps and asset checklist.

Build the Plan

Customer Language Miner

Paste reviews, survey responses, or de-identified call notes. The browser finds repeated phrases and visible signals for pains, desires, objections, and questions—then turns them into a practical messaging brief.

Runs in your browser No text transmitted
0 characters · aim for at least 3 separate comments

Analysis happens entirely in this page. Raw text is never sent, tracked, or saved automatically. “Save Brief Only” stores the generated brief—which may include selected excerpts—but not the full pasted source. Remove sensitive information before pasting.

Your voice-of-customer brief will appear here.

The tool uses visible word and phrase patterns. It does not claim to understand intent like a human researcher.

Build the Plan

Campaign Tracking Kit

Build a clean campaign URL, consistent naming convention, and handoff checklist so page visits, calls, forms, and CRM records can tell the same story.

UTM builder CSV export

The kit builds a plan in your browser. Opening “Test destination” will visit the URL you entered. Confirm analytics, form, phone, and CRM behavior with a real test record before launch.

Your tracking plan will appear here.

Build one naming convention before links multiply across ads, emails, PR, and partners.

How to Read the Results

Useful tools make their limits visible.

These tools help organize evidence and pressure-test assumptions. They do not replace analytics access, customer research, financial review, technical QA, legal review, or a business-specific strategy.

Growth Leak Audit · public evidence only

Reviews the HTML returned by the entered public URL. It cannot reliably verify JavaScript-rendered content, visual placement, mobile usability, CRM behavior, call quality, accessibility conformance, rankings, performance, or conversion outcomes. Last reviewed: August 23, 2026.

Budget Lab · arithmetic, not a forecast

Uses only the values you enter. Conservative and upside cases change lead volume by your chosen sensitivity range while holding the remaining assumptions constant. Validate inputs against finance, sales, delivery capacity, analytics, and CRM records.

Readiness and language tools · transparent rules

Readiness statuses are self-reported. The Language Miner uses visible words, phrases, punctuation, and defined dictionaries in your browser; it does not upload text or claim human-level interpretation.

Tracking Kit · plan first, test before launch

UTM links label traffic but do not automatically configure analytics, forms, call tracking, consent, attribution, or CRM fields. Use a real test conversion and inspect every system before publishing a campaign.

Have a result worth discussing?

Bring the audit, scenario, or plan into a free 30-minute strategy call. We will review the evidence, challenge the assumptions, and identify the next move worth investigating.

Book a Free 30-Minute Strategy Call Send Context First