A growing commercial litigation firm had brand presence but no system for turning website traffic into qualified consultations. We rebuilt their content, lead capture and sales-enablement stack — and generated multi-seven-figure pipeline in one quarter.
$2.4M
11×
47%
The Challenge
The Strategy
01
Publish cornerstone content for the top 20 commercial litigation and contract queries in the metro.
02
Redesign every practice-area page around a clear consultation booking funnel.
03
Connect inbound forms to the firm's case management system and partner Slack.
04
Tag every channel and report monthly on dollars in the pipeline — not impressions.
The Execution
The Results
$2.4M
Attributed pipeline
Inside the first 90 days of the engagement.
11×
Qualified consults / month
Up from a handful per month.
47%
Consult → engagement rate
Pre-qualification + instant follow-up drove conversion.
Top 3
Rankings for primary keywords
Across 9 of 12 cornerstone topics.
"We've finally got a partner that understands legal marketing isn't about clicks — it's about pipeline. Their team works like an in-house marketing function and we get a weekly read on every dollar."
Founder & Owner · [Client Name — Law Firm]
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