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Plumbing & HVAC

From 14 booked jobs a week to a fully-booked schedule in 6 months.

A multi-truck plumbing and HVAC operator was stuck relying on word-of-mouth and an inconsistent Google Ads account. We rebuilt their visibility, lead-capture and follow-up systems end-to-end — and tripled booked jobs without adding headcount.

+312%

Organic leads / mo

3.4×

Booked jobs per week

$42

Avg cost per qualified lead

The Challenge

Where they were stuck.

Invisible in the Google Map Pack for high-intent service queries across their service area.
Google Ads was burning roughly 40% of spend on broad, non-converting search terms.
Inbound calls were going to voicemail after hours, and leads weren’t being followed up consistently.
No reporting — the owner couldn’t tell which channels were actually producing booked jobs.

The Strategy

Real outcomes that move your business forward.

Own the local map

Rebuild the Google Business Profile, ship 30+ location and service landing pages, and run an active review-generation engine.

Profitable paid acquisition

Rebuild Google Ads around the highest-margin services, layer in Local Service Ads, and route every lead through call tracking.

Capture every lead

Add an AI voice agent for after-hours calls, automated SMS follow-up, and a CRM pipeline that flags hot leads in real time.

Make it measurable

Wire every channel into a single live dashboard tied to booked jobs and revenue — not vanity metrics.

The Execution

What we actually shipped.

Optimized GBP across 4 service areas — categories, services, photos, weekly posts.
Built 32 service-area landing pages with localized schema and intent-matched copy.
Launched Local Service Ads and rebuilt Google Ads with negative keywords and Performance Max.
Implemented an AI voice agent to answer and book after-hours calls.
Set up CRM automations: instant SMS reply, missed-call text-back, review request after job completion.

The Results

The numbers that came out the other side.

+312%

Organic leads / month

Within 6 months of program launch.

+580%

Map Pack visibility

Across top 25 service keywords.

3.4×

Weekly booked jobs

Trucks went from 14 to 48 jobs / week on average.

−38%

Cost per lead

Lower spend, higher quality leads from re-architected paid mix.

4.9★

Avg review rating

Auto-generated review pipeline drove 200+ new 5-star reviews.

24/7

Lead capture

AI voice agent eliminated missed after-hours calls.

"Honestly the biggest difference is that they act like a real internal marketing team. We text our account manager. We get answers. The numbers speak for themselves — but the relationship is why we keep going."

[Founder — Plumbing & HVAC]

Founder & Owner · [Client Name — Plumbing & HVAC]

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