Healthcare & Wellness
Aesthetics / Med Spa

Scaled a 2-location med spa from 60 to 9,400 monthly visitors — and filled the schedule.

A boutique med spa wanted to grow without burning their margin on Meta ads. We built a content-led SEO engine, redesigned the booking experience and connected paid social to a CRM that nurtured leads to booked treatments.

+15,500%

Organic traffic

+184%

Booked treatments

5.6×

ROAS on paid social

The Challenge

Where they were stuck.

Two beautiful locations but almost no organic search traffic and zero ranking authority.
Meta ads were generating leads, but most ghosted before they ever booked a consultation.
Website design was gorgeous but converted under 1% of visitors into booked appointments.
No clear separation between high-margin treatments and low-margin promotional offers.

The Strategy

Real outcomes that move your business forward.

Build the SEO engine

Publish authority content for the 80 highest-intent treatment queries across both locations.

Convert the traffic

Redesign treatment pages around a single primary action: booking a free consultation.

Profitable paid social

Restructure Meta ads around treatment-level audiences and creative tied to high-margin services.

Close the loop

Nurture every lead through SMS + email until they book, then automate the post-treatment journey.

The Execution

What we actually shipped.

Built 80 treatment pages with localized intent, FAQs and JSON-LD schema.
Designed a high-converting consultation flow with social proof at every step.
Restructured Meta ads with treatment-level creative and offer testing.
Implemented a CRM with SMS nurture sequences and rebooking automations.
Set up Google Tag Manager + dashboard tying ad spend directly to booked treatments.

The Results

The numbers that came out the other side.

9,400

Monthly organic visitors

Up from ~60 / month at start of engagement.

+184%

Booked treatments

Quarter-over-quarter after month 4.

5.6×

Paid social ROAS

Up from 1.4× on previous account structure.

−52%

Cost per booking

Driven by better creative + nurture sequences.

62%

Rebooking rate

Automated follow-up replaced manual outreach.

"We've worked with two agencies before and they always felt like a black box. ProperlyPR feels like our marketing department. We know what they're doing and why. The growth has been incredible — but feeling in control again is what we love most."

[Founder — Aesthetics / Med Spa]

Founder & Owner · [Client Name — Aesthetics / Med Spa]

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