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Microsoft Ads Management

Capture the cheaper, older, higher-income audience your competitors ignore on Bing.

Custom

SEO roadmap

Dedicated

account manager

No lock-ins

month-to-month

  • Google-to-Microsoft campaign migration done right
  • Bing-specific keyword & bid strategy
  • Audience & LinkedIn profile targeting
  • Conversion tracking & UET setup
  • Ad copy testing for the Microsoft network
  • Unified cross-engine reporting

The Problem

You're fighting expensive auctions on Google while Bing traffic goes uncontested.

Microsoft Ads reaches hundreds of millions of searchers — often at 30–50% lower CPCs than Google, with an audience that skews professional and high-income. We import, rebuild and optimize so you win the channel competitors forgot.

You're invisible where it matters

Buyers can't find you in the moments they're ready to act — so they call a competitor instead.

Marketing feels disconnected

Channels, tools and vendors run in silos. Nothing compounds, and no one owns the outcome.

You can't see what's working

Reports are full of vanity metrics but rarely answer the only question that matters: is this driving revenue?

  • Qualified buyers slip to competitors who show up first
  • Ad spend keeps leaking into channels that don’t convert
  • Your team stays stuck reacting instead of growing
  • Every month of delay is compounding lost revenue

What This Unlocks

Real outcomes that move your business forward.

Predictable pipeline

A repeatable system for attracting, capturing and converting the right buyers — month after month.

Clear ROI

Every dollar tied to revenue, not impressions. You always know what’s working and why.

Time back

We handle the strategy, execution and reporting so you can stay focused on running the business.

Compounding growth

Wins stack instead of resetting. Each month builds on the last.

See how Microsoft Ads Management would work for your business.

A 30-minute strategy call. No pitch, just clarity.

How It Works

A clear, proven process — start to finish.

01

Discovery

We dig into your business, goals, audience and competition to ground every decision in data.

02

Strategy

We build a prioritized plan tied to revenue — not vanity metrics.

03

Implementation

Senior specialists execute fast, with weekly check-ins and full transparency.

04

Optimization

We test, measure and refine continuously to compound results month over month.

05

Growth

We double down on what's working and expand into new channels and markets.

Benefits

What you can expect once we're working together.

More Visibility

Show up where your customers are actively looking for what you offer.

More Qualified Leads

Attract and capture buyers ready to take the next step.

More Revenue

Turn marketing into a predictable engine for sustainable growth.

Faster response time

Every inbound lead followed up while intent is hot.

Less wasted spend

We kill what's not working and double down on what is.

Strategic clarity

Always know what's next and why it matters.

Why It's Different

Working with ProperlyPR vs. going it alone.

Most agencies sell tactics. We act as your internal marketing team — strategy, execution and accountability under one roof.

You're invisible where it matters
With ProperlyPR

Why ProperlyPR

We don't act like a vendor. We act like your in-house marketing team.

Strategy first, always

Every engagement starts with a clear plan tied to revenue — never random tactics.

A dedicated account manager

One person who knows your business, your goals and is one message away.

Hands-on execution

Senior specialists ship the work. You get speed without losing quality.

Radical transparency

Live dashboards, weekly updates, and reports that answer the only question that matters.

"Every ProperlyPR client gets a team that learns your business, answers fast, and treats your goals like ours. That's the whole point."

— The ProperlyPR commitment

Results

What clients see

+212%

Avg lead growth

Across active clients in the last 12 months.

4.8x

Avg ROAS uplift

After 90 days of optimization.

30 days

Time to first wins

Most clients see measurable lift inside the first month.

Trusted by growing local businesses

Pairs Well With

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Analytics & Strategy

Turn your data into a decision-making system — metrics, reviews and a culture of evidence.
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Business Consultation

Senior operators on call for growth, operations and marketing decisions — without the full-time hire.
Learn More
PART OF A BIGGER OUTCOME

Convert More — Conversion-engineered websites, landing pages and funnels that turn traffic into revenue.

Explore Solution

FAQ

Common questions.

Is Bing traffic actually worth it?
For most lead-gen and B2B niches, yes — lower CPCs and an older, higher-income demographic often produce a better cost per lead than Google.
We start there, but a raw import underperforms. We rebuild bids, negatives and targeting for how Microsoft’s auction actually behaves.
You get one unified dashboard comparing cost per lead across Google and Microsoft, so budget flows to whichever performs.

Ready to grow with Microsoft Ads Management

Book a free strategy session and we'll map out exactly how we'd grow your business — no pitch, just clarity.